Iconic Liquors of the 70s and 80s: Collectible Advertising Items
In the 1970s and 1980s, alcohol advertising in Italy was a true cultural phenomenon. Historic brands filled television screens and magazines with unforgettable slogans and glamorous atmospheres. Each liqueur told a story and offered the consumer a sensory experience linked to moments of conviviality and style.
Today, these brands are revived not only through their products, but also through the vintage objects that accompanied them, such as ashtrays , mirrors , decanters and advertising posters , which have now become sought-after collector's items. Let's discover together the most iconic liqueurs of that period and some curiosities that still make them memorable.
Let's find out which brands are most sought after by collectors:
1. Campari
One of the undisputed symbols of the Italian aperitif, Campari has always had a sophisticated and chic image. In the 70s and 80s, its advertisements extolled the elegance of Italian evenings, often set in exotic locations or luxury bars. The famous Negroni cocktail, prepared with Campari, played a fundamental role in consolidating the image of the brand. Today, promotional objects such as vintage mirrors , glasses and advertising posters are among the most sought after in the world of collectibles Campari.
2. Martinis
The famous slogan "Martini, l'aperitivo d'Italia" has made Martini a global icon. In the 1980s, its advertisements expressed glamour and cosmopolitanism, with elegant models sipping Martini Bianco or Rosso in exclusive settings. The brand has also linked its name to the world of cinema, as a sponsor of high fashion events. In the world of vintage, Martini ashtrays , along with posters and collectibles such as bar carafes and vintage plates, are among the most sought-after pieces by collectors.
3. Aperol
Before Spritz became the global phenomenon we know today, Aperol was the star of Italian evenings with its characteristic orange color and slightly sweet and citrusy flavor. In the 80s, its image was associated with a more relaxed and convivial aperitif, less formal than Campari. Aperol glasses and carafes are now collector's items particularly loved by those who want to recreate a vintage atmosphere at home.
4. White Tailors
In the 1970s, Biancosarti stood out as the liqueur with an elegant and unmistakable taste, promised for those who wanted a sophisticated aperitif. Its light color and strong taste made it perfect for those looking for an experience outside the box. Even today, trays and bar scoreboards linked to the brand are highly appreciated in the world of collecting, bringing to mind Italian Saturday afternoons dedicated to the aperitif.
5. Riccadonna
In the 1980s, Riccadonna was synonymous with celebrations and toasts. Its sparkling wine was promoted as the perfect companion for special occasions, from holidays to birthdays. The brand, with its sweet sparkling wine, managed to convey the idea of elegance and accessible luxury. Collectors love promotional items such as calendars and vintage bottles that are now hard to find.
6. Stock 84
Stock 84 brandy is one of the longest-running brands, known for its robustness and quality. In the 70s and 80s, it was presented as the perfect brandy for true connoisseurs. Remember the posters depicting mature, confident men sitting in leather armchairs, sipping their favorite brandy? Those years have left a legacy of branded mirrors , glasses and collectibles that are highly sought after today.
7. Prunella Ballor
Who doesn't remember the cult scene of Fantozzi and Filini taking out a bottle of Prunella Ballor and being scolded by Calboni? This scene has remained in the memory of many, thanks to the famous Italian comedy. Prunella Ballor was a plum-based liqueur, slightly sweet and loved as a digestive. Today, objects related to this brand, such as glasses and ashtrays , are among the most sought after in the collectors' market. The memory of that moment in the Fantozzi film makes it even more special for fans of the Italian comedy.
8. Cynar
How can we forget Cynar's legendary slogan : "Against the wear and tear of modern life"? This artichoke-based liqueur was presented as a bitter with beneficial properties, capable of counteracting daily stress. Today, Cynar is loved as much for its flavor as for its vintage accessories, including ashtrays. And bar change holders, which are often found in antique markets.
9. Punt and Mes
Punt e Mes , with its bitter and sweet taste at the same time, was one of the most popular vermouths in the 70s. Today it is still a reference choice for the preparation of classic cocktails such as the Americano. Vintage objects linked to this brand, such as advertising posters and historic bottles , but also Punt e Mes gadgets and key rings are highly sought after by those who collect memorabilia linked to the world of this liqueur.
10. Vov
Vov , the egg yolk-based liqueur, was one of the most iconic of the 70s and 80s. It was presented as an energetic and tasty drink, also suitable for moments of relaxation or during the winter. Its sweet and creamy taste still makes it a classic among Italian liqueurs. Even in this case, vintage promotional objects such as carafes and bottles are highly sought after by collectors.
Conclusion
The alcoholic beverages of the 70s and 80s have not only marked Italian pop culture, but have also become true symbols of style and tradition. Today, vintage collectors are looking for ashtrays , bar mirrors , glasses and advertising posters linked to iconic brands that continue to evoke the elegant and convivial atmosphere of those years. If you are passionate about collecting or simply love vintage style, do not miss the opportunity to discover and collect these historic pieces that bring back to life the charm of an unforgettable era.
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