Standa Supermarkets Promotional Keychain - Italy 1983

A true piece of Italian retail history, this Standa promotional keychain dates back to 1983 and is a true symbol of the popular culture tied to everyday consumption during those years. Made of clear plastic with a sturdy metal chain, it features a central graphic insert with the iconic red trolley and the words "il super marchio" on a blue and green background, accompanied by the famous Standa logo. The compact, slightly curved design offers a pleasant feel, making this item not only functional but also decorative, ideal for collectors of advertising memorabilia or anyone wishing to carry a souvenir of the Italian 1980s.

The retro graphics have been perfectly preserved, offering a rare example of a commercial promotion that blends aesthetics and utility. Every detail is carefully crafted to convey an era when even supermarket gadgets had strong symbolic and sentimental value. A visually striking item, it's an excellent addition for those who collect vintage promotional items, historic advertising items, or simply want to embellish their keys with an original, nostalgic accessory.

Characteristics

Width: 3.5 cm

Height: 9.5 cm with pendant

Thickness: 0.5 cm

Weight: 0.1 kg

Material: Plastic and metal