Lucky Star Promotional Bike Radio - Italy 1970

This Lucky Star AM bicycle radio is a rare promotional item distributed in the 1970s by Emporio Scuola, a brand associated with the famous Cartorama chain. It's a small gem of 1970s pop design, designed to be mounted directly on the bike's handlebars using a special bracket system (not included with this model). The bright red hard plastic body is decorated with raised geometric elements, racing stripes on the sides, and an arrow-shaped grille that recalls the futuristic aesthetic of the era.

The radio operates on the AM band, with front-mounted volume and tuning knobs set in a black dashboard with an almost automotive look. The "Lucky Star" logo is visible on the bottom front, with the model number HS 669 also printed on the original packaging, which is included and in good condition, enhancing its collectible value.

Designed as a promotional gadget for kids and students, today it represents an iconic piece of Italian vintage culture, perfect for collectors of advertising memorabilia, vintage electronics enthusiasts, or anyone seeking a visually striking retro detail. This item is functional but does not include a handlebar mounting bracket.

Perfect as a collectible for corporate memorabilia enthusiasts or as a retro-inspired decorative element, it's also ideal for completing spaces furnished in a vintage-industrial style. Every small sign of age contributes to its authentic charm, making it a one-of-a-kind piece.

Characteristics

Width: 11.5 cm

Height: 5 cm

Length: 13 cm

Weight: 0.5 kg

Material: Plastic