This rare vintage promotional painting from the 1990s depicts an original pack of Settebello condoms, an iconic Italian brand produced in Bologna. Created as a humorous promotional object, the painting features the slogan SOS with the caption "In case of necessity, break the glass," transforming a common consumer item into a design piece with a powerful communicative impact.
The object, dating back to 1990, combines the retro charm of vintage packaging with the advertising creativity typical of those years, when irony was used to raise awareness about issues related to sexuality and prevention. The Settebello brand remains a symbol of Italian popular culture, linked not only to the intimate sphere but also to the collective imagination thanks to its widespread distribution.
The painting is framed in natural wood with protective glass and presents itself as an original furnishing accessory, perfect for collectors of vintage memorabilia, enthusiasts of historical advertising, or for anyone who wants a touch of ironic and unconventionality in their home or business.
Pieces like this represent an authentic testimony to Italian advertising communication from the 1990s, which is increasingly sought after on the collectors' market today for its historical and cultural value.
