Mulino Bianco Walkman Trekking Player Promo Barilla - Italy 1984

Straight from the 1980s, this extremely rare Mulino Bianco "Trekking Player" Walkman is a true collector's item, originally created as a promotional gadget for Barilla in 1984. It instantly evokes the imagery of the era, including snacks, camping backpacks, and the first homemade playlists on cassette tape. Its compact and playful design, with bright colors like electric blue, yellow, and orange, perfectly represents the technological pop style of the 1980s.

The player is in excellent condition, complete with the original Mulino Bianco branded box featuring the little hiker illustration, the original yellow-wired earphones (an impeccable color match), and the Barilla warranty certificate. The PLAY, FF, STOP, and volume buttons are all functional and demonstrate a meticulous design that, despite being intended for a promotional item, does not compromise on quality.

Designed for short trips and relaxing moments, this portable stereo Walkman combined entertainment and brand identity in a way unimaginable today. A nostalgic symbol of Italian advertising, it revived an era when even a simple gift with points became part of the collective imagination.

Ideal for Mulino Bianco memorabilia collectors, vintage electronics enthusiasts, or anyone looking to take home an authentic piece of the 1980s in exceptionally complete and original condition.

Characteristics

Width: 11 cm

Height: 10.5 cm

Thickness: 5 cm

Material: Plastic